About Us
Rooted in Culture. Grown through Real Estate. Powered by Vision.
Welcome to The Citrus Society, a bold, modern ecosystem where real estate, media, entrepreneurship, and lifestyle converge. Born from the belief that homeownership, financial literacy, and creative freedom should be accessible and empowering for all, the Citrus Society was created to be more than just a brand — it's a movement.
Our Roots
The Citrus Society began as a simple idea: use media to make real estate and wealth-building feel approachable, inspiring, and real. We wanted to break the mold of cold, corporate content and create something fresh — something flavorful.
With Orange Tree Properties, CGC Solutions, and The Investor Circle under our umbrella, we’ve built a powerhouse that connects the dots between where people live, how they grow, and what they build for their futures.
Our Philosophy
We don’t believe in gatekeeping knowledge. We believe in:
Community over competition
Information over intimidation
Ownership over hustle culture
This is a space for builders. For dreamers. For doers. For anyone trying to leave behind something real.
Our Mission
Our mission is to empower a new generation of homeowners, investors, creators, and entrepreneurs by:
Delivering accessible, impactful real estate services
Creating content that inspires and educates
Supporting community-led wealth creation
Launching ventures that serve both purpose and profit
Whether you're buying your first home, building a million-dollar portfolio, or launching your own brand — the Citrus Society is here to help you grow.
Our Vision
We envision a future where everyday people have the tools to take control of their future — and a community to back them while doing it.
We are builders of equity. We are storytellers of growth. We are curators of freedom.
Meet the founder
Chris Catlin is a long time real estate professional, entrepreneur, investor, and creative strategist. From boots-on-the-ground contractor work to high-level investing and brand building, Chris has spent over a decade weaving together the worlds of real estate, business, art, and education into a unified vision for modern ownership.
He is the founder of:
Orange Tree Properties, a full-service real estate firm offering buyer, seller, and investor representation.
CGC Solutions, a licensed property maintenance and general contracting business specializing in renovations, lawn care, and ongoing property upkeep.
The Voyager Project, a sci-fi/fantasy multimedia universe currently in development as books, games, and animation.
Hortus Deorum, a lifestyle brand rooted in beauty, nature, and freedom — featuring body care products, events, and more.
Chris launched The Citrus Society as the central storytelling and education arm that ties all his ventures together. His approach is hands-on, honest, strategic, and deeply committed to helping others create lasting financial freedom through creativity and ownership.
Whether you’re buying a home, investing in your first deal, or building your own venture, Chris’s goal is to ensure you leave smarter, stronger, and closer to your own vision.
